Audi Website Concepts
Here is a glimpse of a couple of ideas that didn’t make it to prime time, but is worth showing!
I discovered the client’s need for powerful stories and bespoke content that created an experience that connected consumers with their products and the brand. I scraped up any assets I could find to get the idea across, and stitched them together to create a storyboard of an animated scroll experience that showed the viewer what each highlighted feature can unlock. The storyboard seamlessly switched between subjects and pushed the boundaries of what a car brand website should be with a complete understanding of Audi’s visual branding.
Working with UX, I visualized and animated a concept that explored a new website component as well as how to transform existing imagery in new ways.
#Life-size was a concept that helped win the Audi Digital Agency of Record.
I focused on analyzing the city's built environment--like its tight spaces and tall buildings--that inspires bursts of creativity such as kayaking in the LA river, exploring urban gardens, parks, and adventuring in the Audi Q3. This concept brings elements of what you can do in nature to the city.
This is an example of how this concept works in motion.
