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It embraces mobile device features such as location services to create a tailored experience for the user. These concepts were created for the Audi RFP, which we won. For maximum impact, users would see personalized headlines and backgrounds depicting current location, time, and weather. If a user is in Palm Springs and it is above 115 degrees, the background and headline might hint at or joke about the warmer climate. https://images.squarespace-cdn.com/content/v1/55749771e4b0c1433c09f737/1614789290453-AIGTUERSUPQR4FBKJ4UV/image-asset.jpeg work - Audi RS6 Future Concept Scroll I discovered the client’s need for powerful stories and bespoke content that created an experience that connected consumers with their products and the brand. I scraped up any assets I could find to get the idea across, and stitched them together to create a storyboard of an animated scroll experience that showed the viewer what each highlighted feature can unlock. 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